Africa’s Business Heroes 2022: East Africa Fruits


Africa’s Business Heroes is a seven-month competition that winnows tens of thousands of African entrepreneurs down to 10 on-stage live on TV, to 3 for a final stage of Q&A with live judges, to 1 grand prize winner.

The 2022 Africa Business Hero is Elia Timotheo, founder/CEO of East Africa Fruits.

The winning 3-minute pitch
Highlights from the Grand Finale video stream

East Africa Fruits is the oldest and largest of the Africa Eats bizi, and as such, we’re delighted but not at all surprised at this result. 🙂

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